hi888 Privacy Policy

01 Introduction

hi888 ("hi888", "we", "us", "our") operates the online betting and live casino platform accessible at hi888.bar. This Privacy Policy describes how hi888 collects, uses, stores, and protects the personal data of individuals ("you", "your", "Player") who register for or otherwise interact with the hi888 platform, including visitors who browse the site without creating an account.

By registering an account or continuing to use the hi888 platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. This Policy should be read alongside our Terms & Conditions, which govern your overall use of the Platform.

hi888 is committed to handling your personal information with care, transparency, and respect. We apply recognised data protection standards and industry-best security practices to ensure that your data is processed lawfully, fairly, and only for the purposes described in this document.

02 Data We Collect

hi888 collects personal data through several channels, including the account registration process, your ongoing use of Platform features, payment transactions, and customer support interactions. The categories of data we collect are detailed in the table below.

2.1 Data You Provide Voluntarily

When you register an account, update your profile, complete identity verification, or contact our support team, you voluntarily provide personal data directly to hi888. This data is essential to deliver the services you request. Without it, we may be unable to open or maintain your account.

2.2 Data Collected Automatically

Certain technical and usage data is collected automatically whenever you access the Platform. This includes your device's IP address, browser fingerprint, and a record of your in-session activity. This data is used for security monitoring, fraud prevention, and Platform optimisation and is not used to identify you individually for marketing purposes without your consent.

03 How We Use Your Data

hi888 uses the personal data it collects for the following specific purposes:

• Account management: Creating and maintaining your player account, verifying your identity and age, and processing your login credentials securely.
• Service delivery: Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, and banking partners; settling bets and game outcomes; crediting bonuses and promotional rewards.
• Regulatory compliance: Meeting anti-money laundering (AML) obligations, conducting know-your-customer (KYC) checks, and maintaining required transaction records.
• Security and fraud prevention: Detecting and preventing fraudulent activity, unauthorised account access, collusion, and the abuse of promotional offers.
• Customer support: Responding to queries, resolving disputes, and maintaining records of communications for quality assurance purposes.
• Platform improvement: Analysing aggregated usage data to optimise game offerings, interface design, and overall user experience — including our cricket betting markets and live casino sections.
• Responsible gaming: Monitoring player behaviour patterns to identify potential signs of problem gambling and to apply responsible gaming tools such as deposit limits, session reminders, and self-exclusion where appropriate.
• Marketing communications: Where you have provided explicit consent, sending you information about relevant promotions, seasonal offers (such as Eid or BPL season bonuses), and platform updates. You may withdraw consent at any time.

04 Legal Basis for Processing

hi888 processes your personal data under one or more of the following legal bases, depending on the nature and purpose of each processing activity:

• Contractual necessity: Processing required to fulfil our contractual obligations to you under the hi888 Terms & Conditions — for example, processing deposits, settling bets, and operating your account.
• Legal obligation: Processing required to comply with applicable laws and regulations — for example, retaining financial transaction records for AML compliance.
• Legitimate interests: Processing necessary for hi888's legitimate business interests, where those interests are not overridden by your rights — for example, fraud detection, security monitoring, and Platform analytics.
• Consent: Processing based on your freely given, specific, and informed consent — for example, sending you marketing communications or newsletters. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

05 Data Sharing & Disclosure

hi888 does not share your personal data with third parties except in the specific circumstances described below:

5.1 Payment Processors

To process your deposits and withdrawals, hi888 must share relevant financial data with our payment partners, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank (DBBL), BRAC Bank, City Bank, Visa, and Mastercard. These partners receive only the data strictly necessary to complete your transaction and are contractually bound to process it securely and in accordance with their own privacy obligations.

5.2 Identity Verification Providers

hi888 uses trusted third-party KYC and age verification providers to confirm your identity and age. These providers process your verification documents and return a verification result to hi888. They are not permitted to retain or use your documents for any other purpose.

5.3 Game Technology Providers

Game studios and platform technology providers — such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive technical session data necessary to operate the games you play. These providers do not receive your financial or identity data.

5.4 Legal and Regulatory Authorities

hi888 may be required by law or by a court order to disclose personal data to regulatory authorities, law enforcement agencies, or other government bodies. hi888 will comply with such obligations in accordance with applicable legal procedures and will, where lawfully permitted, notify affected players of any such disclosure.

5.5 Business Transfers

In the event of a merger, acquisition, or sale of all or part of hi888's business, personal data held by hi888 may be transferred to the acquiring entity. Players will be notified of any such transfer that materially affects the processing of their personal data.

06 Cookies & Tracking Technologies

hi888 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files placed on your device when you visit the hi888 website. They allow us to recognise your device, maintain your session, and understand how the Platform is used.

6.1 Types of Cookies We Use

• Essential cookies: Required for the Platform to function. They enable your login session to persist, keep your Wallet balance updated, and ensure secure navigation. These cookies cannot be disabled without affecting core Platform functionality.
• Performance cookies: Collect anonymised data on how players navigate the Platform — for example, which pages are visited most frequently and where errors occur. This data is used solely for Platform improvement.
• Preference cookies: Remember your settings and preferences (such as language or display options) so that you do not need to re-enter them on each visit.
• Analytics cookies: Help hi888 understand overall traffic patterns and player engagement trends. Data collected by analytics cookies is aggregated and does not identify individual users.

6.2 Managing Cookies

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect your experience on the hi888 platform, including your ability to stay logged in or access personalised features. Instructions for managing cookies are available in the help documentation of your browser.

07 Data Retention

hi888 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention principles apply:

• Active account data: Retained for the duration of your account relationship with hi888 and for a minimum period of five (5) years following account closure, to meet AML and financial record-keeping requirements.
• Transaction records: Financial transaction records, including deposit and withdrawal history, are retained for a minimum of five (5) years in accordance with applicable financial regulations.
• KYC and verification documents: Identity and age verification documents are retained for a minimum of five (5) years following the completion of the verification process or account closure, whichever is later.
• Support communications: Records of customer support interactions are retained for up to three (3) years following the resolution of the relevant matter, for quality assurance and dispute resolution purposes.
• Technical and usage data: Anonymised technical logs are retained for up to twelve (12) months. Non-anonymised session data linked to your account is retained for the duration of your account relationship.

When personal data is no longer required for any lawful purpose, hi888 securely deletes or anonymises it in accordance with our internal data disposal procedures.

08 Data Security

hi888 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our key security practices include:

• 128-bit SSL/TLS encryption: All data transmitted between your device and the hi888 servers is encrypted using industry-standard Secure Sockets Layer (SSL) technology. Look for the padlock icon in your browser's address bar when accessing hi888.bar.
• Encrypted data storage: Sensitive data — including financial information and verification documents — is stored in encrypted form on secured servers with restricted access controls.
• Access controls: Access to personal data within hi888's internal systems is restricted to authorised personnel whose roles require it, and is subject to role-based permissions and audit logging.
• Regular security assessments: hi888 conducts periodic security reviews and vulnerability assessments to identify and remediate potential weaknesses in our systems and processes.
• Incident response: hi888 maintains a data breach response plan. In the event of a data breach that poses a risk to your rights and interests, we will notify affected players and relevant authorities in a timely manner.

09 Your Rights

As a data subject, you hold a number of rights in relation to the personal data that hi888 processes about you. The rights available to you and the conditions under which they apply are summarised below. To exercise any of these rights, please contact us at [email protected] with a clear description of your request.

To submit any of the above requests, please email [email protected] with the subject line "Data Rights Request" and a clear description of the right you wish to exercise. We will acknowledge your request within 5 business days and aim to resolve it within 30 calendar days.

10 Children's Privacy

The hi888 platform is strictly intended for adults. hi888 does not knowingly collect personal data from any individual under the age of 21. The Platform employs age verification measures at the point of registration to prevent underage access.

If hi888 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately and the associated account will be closed. Any funds deposited in an underage account will be returned to the original payment source after deduction of any applicable bonuses or promotional credits.

11 Third-Party Services & Links

The hi888 platform may reference or integrate with third-party service providers — such as game studios (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, Microgaming, NetEnt) and payment networks (bKash, Nagad, Visa, Mastercard) — whose own privacy practices govern the data they independently collect. hi888 is not responsible for the privacy practices of these third parties.

hi888 selects its third-party partners carefully and requires them to maintain appropriate data protection standards through contractual obligations. However, we recommend that you review the privacy policies of any third-party service you interact with when using the Platform.

12 Updates to This Privacy Policy

hi888 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or Platform features. When material changes are made, we will provide notice to registered players via email or a prominent notification on the Platform. The "Effective Date" at the top of this Policy will be updated to reflect the date of the most recent revision.

We encourage you to review this Privacy Policy periodically to stay informed about how hi888 protects your personal information. Your continued use of the hi888 platform following the publication of any update constitutes your acknowledgement of the revised Policy.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way hi888 handles your personal data, please reach out to our support team using the contact details below:

• Email: [email protected] (plain text — not a clickable link)
• Subject line for data enquiries: "Privacy Policy Enquiry" or "Data Rights Request"
• Support availability: 24 hours a day, 7 days a week
• Response commitment: All privacy-related enquiries will be acknowledged within 5 business days

For questions specifically related to responsible gaming and self-exclusion tools, please visit the dedicated Responsible Gaming page.